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For over 60 years, JCDecaux has been a leader in outdoor advertising, helping businesses connect with their audiences. Founded in 1964, JCDecaux has grown to become the world’s largest outdoor advertising company, offering everything from traditional billboards to dynamic digital displays. With a presence in more than 80 locations across the continent and 145,000 billboards deployed worldwide, JCDecaux has the reach and expertise to deliver impactful advertising solutions tailored to each client’s needs. Whether through high-traffic highway billboards, vibrant digital signage, or transit and airport advertising, JCDecaux is committed to helping brands leave a lasting impression. Their long-standing commitment to innovation and client service makes them a trusted partner for businesses to help them amplify their message and stand out in a crowded marketplace.
Collaboration with Bslbatt
For over 20 years, BSLBATT has been providing the best sustainable solutions to leading companies in the field of outdoor solar LED lights and billboards, helping companies in Asia Pacific, Central and South America, North America, Asia, Africa and Latin America to provide solutions. BSLBATT’s business scope covers more than 200 markets, with strong automated production workshops and scientific and technological research and development capabilities, and can provide tailored energy solutions according to the needs of each customer. Their long-term commitment to innovation and customer service has made them a trusted partner for Fortune 500 and Top 100 companies, paving the way for their business development.
The second renewable energy project installed by JCDecaux, the world’s largest outdoor advertising company, marks a major step towards sustainability. JCDecaux has partnered with BSLBATT, a renowned renewable energy solutions provider, to install solar panels on many of its outdoor billboards across Europe. JCDecaux will benefit from this initiative, not only to meet its lighting needs but also to reduce its long-term electricity bills.
BSLBATT President Eric Yi emphasized the benefits of this cooperation, saying: “Integrating BSLBATT’s products into JCDecaux LED solar billboards will greatly help companies reduce energy costs. In addition, our solar cells have a high IP rating and energy efficiency, allowing companies’ billboards to run entirely on renewable energy. We are very happy to be involved in this innovative project and set a benchmark for the global zero-carbon emission movement.”
Cost Savings
Installing solar panels on JCDecaux’s billboards has made significant improvements to its budget and sustainability. The company saves 7 million kWh of electricity per year, saving $700,000. CO2 emissions have also been reduced by more than 2,900 metric tons per year due to the switch to solar power. JCDecaux’s carbon footprint has also been significantly reduced due to the cuts. Their commitment to a greener future and support for European environmental goals is reflected in this move.
Strategic Initiatives for Sustainable Development
Jean-Charles Decaux, Chairman of the Executive Committee and Co-CEO, is also excited about this partnership. “Sustainability has been at the core of our commitment since the founding of the company. We are delighted to have BSLBATT as the supplier of solar cells for our Paris renewable energy project,” said Jean-Charles Decaux. “I am impressed by the excellent quality provided by BSLBATT’s core LiFePO4 cells and BMS systems, and through this partnership, we will jointly open a new chapter in the journey towards zero carbon emissions.”
Conclusion
JCDecaux has partnered with BSLBATT to install solar cells on its billboards, marking a landmark move in outdoor advertising. In addition to reducing its environmental impact, JCDecaux is also setting an example for other companies by embracing renewable energy. JCDecaux’s commitment to green technology and local business is reflected in this project, enhancing its reputation as a forward-thinking company.
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